Every smart hair care company is looking to go green. Green is the new black in hair fashion and is both environmentally and socially responsible.

Salons and clients look for shampoos and conditioners that are sulfate, paraben and silicone free, as well as organic, eco-friendly products

This is a daunting task for many products on salon and drugstore shelves. To go green, many companies are required to either dump their product ingredients and manufacturing methods or lie to the consumer and "green-wash" their offerings.

According to Treehugger.com, an Australian consortium that catalogues green companies and products made in Australia:

"Green is almost an ideal, a path, a direction to walk towards to improve things. It is rarely a static destination, though once we are far enough along the way, we will live with less than what the Earth can produce sustainably (ecological footprint of less than one Earth), and that'll be a day to celebrate."

Our relationship with the Earth is more than a one-night stand. We must renew that which sustains us and which was once beautiful. We have turned every quiet unsullied beach into a condo-rich casino of trash and noise but yearn for a return to natural beauty.

If a salon product company touts its commitment to natural beauty in hair and skin, why would that company not care about the beauty of the world our creations walk upon?

At Altieri Brothers, we do care.

• All Altieri Brothers products contain no parabens, silicone, sulphates, petrochemicals, synthetic fragrance nor polymers.
  
  
• Our Power Hair and Tuscan Oil are great organic lineups which are manufactured in a state of the art production facility in Valencia California.
  
  
• The Altieri Brothers products adhere to California's strict laws regarding active ingredients, container contents and production methods.
  
  

At Altieri Brothers, our commitment is ongoing and we are always reviewing our products and methods to further decrease our environmental footprint and make us the most eco-friendly and safe hair care company on our beautiful planet.